FTC Review Rules in 2026: What Every E-Commerce Business Needs to Know
Online reviews can have a major impact on e-commerce sales. But businesses that manipulate reviews, testimonials, or social-media metrics can face serious legal and reputational consequences. The FTC’s Consumer Reviews and Testimonials Rule targets deceptive practices involving fake reviews, paid reviews, review suppression, insider testimonials, and fake social-media indicators. Here are the key issues e-commerce … Read more