Marketing

FTC Review Rules in 2026: What Every E-Commerce Business Needs to Know

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Online reviews can have a major impact on e-commerce sales. But businesses that manipulate reviews, testimonials, or social-media metrics can face serious legal and reputational consequences. The FTC’s Consumer Reviews and Testimonials Rule targets deceptive practices involving fake reviews, paid reviews, review suppression, insider testimonials, and fake social-media indicators. Here are the key issues e-commerce … Read more

Be careful of this Tiktok mistake

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You have seen many advertisements on Tiktok, but there are companies starting to get in legal trouble because of it. Key Takeaways: Check the License before using any creatives, including videos and music. Get the proper license or permission, if necessary. Be careful of vicarious infringement caused by influencer’s infringement of another’s rights. Bang Energy … Read more

Illegal Lottery or Giveaway? You Tell Me.

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If you are setting up a giveaway as a promotion, the business needs to make sure they do not run into any lottery and gambling laws. Generally, general and state gambling and lottery laws prohibit businesses from running lotteries. Lottery Basics Lotteries have three elements: Consideration: The requirement that a person pays money or make … Read more

Beware: Pricing And Discounts Can Get You In Trouble!

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With all the new e-commerce stores popping-up, pricing has become more competitive. But business should be careful of how they price their discounts. Pricing Tips Former prices, including in strike-through pricing or “compare at” pricing, should be prices that a product was openly and actively offered for sale, for a reasonably substantial, in the recent, … Read more

If You Are Have Shipping Delays, Read This First!

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There are many reasons why companies can have shipping delays. Especially during the pandemic, shipping delays have become more frequent. This article presents information relating to customer recourse for failure to ship products in a timely manner. The Mail Order Rule The FTC can bring an action against companies for failing to comply with the … Read more

Is Your Website ADA Compliant?

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The American with Disabilities Act (ADA) was signed into law to protect individuals with disabilities. 42 U.S.C. §§ 12101 to 12213. Title III addresses nondiscrimination on the basis of disability by public accommodations. The ADA originally provided the accessibility standards for physical locations. In recent years, the ADA has been applied to websites and mobile … Read more

Where Can You Find Product Claims?

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Businesses should be careful of the product claims they make. But, where are product claims usually located. General Product Claims Many government agencies regulation certain types of product claims. For example, the Federal Trade Commission (FTC) regulates unfair and deceptive trade practices, the U.S. Food and Drug Administration regulates health claims, and the U.S. Environmental … Read more