You have seen many advertisements on Tiktok, but there are companies starting to get in legal trouble because of it. Key Takeaways: Check the License before using any creatives, including videos and music. Get the proper license or permission, if necessary. Be careful of vicarious infringement caused by influencer’s infringement of another’s rights. Bang Energy … Read more
A business should pay attention to who is posting about their brands, especially if there is some connection between the brand and the poster. The FTC may make claims against a business for someone else’s social media post just because they did not put certain hashtags or information in the description of a post. Federal … Read more
In the Consolidated Appropriations Act, incorporating the CASE Act, a new Copyright Claims Board (CCB) was established within the Copyright Office. The creation of the CCB follows a recommendation by the Copyright Office that provides a streamlined and cost-efficient means for copyright owners to enforce their rights. The Copyright Office is given one year (possible … Read more
The Federal Trade Commission takes consumer protection seriously. Recently, the FTC filed a complaint against Teami, LLC and its owners alleging the business made claims about their product without reliable scientific evidence. In addition, the marketing was a deceptive failure to disclose material connections. The complaint may seem to include many trivial facts but, government … Read more
Customers often post images of products they have purchased on social media. The question is whether businesses can use or repost those images on their own social media. The answer to this question involves copyright laws. Copyright Ownership The authors of a social media post has exclusive rights under the Copyright Act, including the right … Read more
This article complies a list of some legal issues that may arise when working with social media influencers. Agreements with the influencer When engaging with social media influencers, a contract should be formed to govern the duties of each party. Without a contract, disputes may arise if an influencer does not act in accordance to … Read more
More companies are starting to use social media influencers as part of their marketing. As this area grows there are a few considerations regarding disclosures. The main SOCIAL MEDIA page has some introduction details on this issue but this post will go more indepth. FEDERAL TRADE COMMISSION The FTC has sent out warning letters to … Read more
As social media is growing in the internet age. Social media regulations easily get over looked for that reason. This article will set out some social media considerations in marketing. The social media considerations are a general introduction to the topic. SUMMARY When using social media, it is important to know about intellectual property rights. … Read more