You have seen many advertisements on Tiktok, but there are companies starting to get in legal trouble because of it. Key Takeaways: Check the License before using any creatives, including videos and music. Get the proper license or permission, if necessary. Be careful of vicarious infringement caused by influencer’s infringement of another’s rights. Bang Energy … Read more
If you are setting up a giveaway as a promotion, the business needs to make sure they do not run into any lottery and gambling laws. Generally, general and state gambling and lottery laws prohibit businesses from running lotteries. Lottery Basics Lotteries have three elements: Consideration: The requirement that a person pays money or make … Read more
There are many reasons why companies can have shipping delays. Especially during the pandemic, shipping delays have become more frequent. This article presents information relating to customer recourse for failure to ship products in a timely manner. The Mail Order Rule The FTC can bring an action against companies for failing to comply with the … Read more
A business runs an ad that breaks the law. The last thing a business would want is the have the Federal Trade Commission (FTC) to make a claim against the business for the ads. The consequences of these improper ads can disrupt a business. Not only has the business wasted a large amount of money … Read more
Businesses should be careful of the product claims they make. But, where are product claims usually located. General Product Claims Many government agencies regulation certain types of product claims. For example, the Federal Trade Commission (FTC) regulates unfair and deceptive trade practices, the U.S. Food and Drug Administration regulates health claims, and the U.S. Environmental … Read more
The Federal Trade Commission takes consumer protection seriously. Recently, the FTC filed a complaint against Teami, LLC and its owners alleging the business made claims about their product without reliable scientific evidence. In addition, the marketing was a deceptive failure to disclose material connections. The complaint may seem to include many trivial facts but, government … Read more
More companies are starting to use social media influencers as part of their marketing. As this area grows there are a few considerations regarding disclosures. The main SOCIAL MEDIA page has some introduction details on this issue but this post will go more indepth. FEDERAL TRADE COMMISSION The FTC has sent out warning letters to … Read more
As social media is growing in the internet age. Social media regulations easily get over looked for that reason. This article will set out some social media considerations in marketing. The social media considerations are a general introduction to the topic. SUMMARY When using social media, it is important to know about intellectual property rights. … Read more