As social media is growing in the internet age. Social media regulations easily get over looked for that reason. This article will set out some social media considerations in marketing. The social media considerations are a general introduction to the topic.
SUMMARY
- When using social media, it is important to know about intellectual property rights.
- Influencers should follow certain regulations in their social media posts. See SOCIAL MEDIA INFLUENCERS.
USING SOCIAL MEDIA
In social media, depending on the platform, the individual posting a creative will be the intellectual property owner. A business owner should ask for permission if the business is tagged and wants to use it on their own page. In the case of reposting, there is still case law developing to understand intellectual property infringement. There has been a case suggesting a re-tweet does not infringe on copyright owner’s right. But, if an individual takes a photo from someone else’s page and reposts it as their own, it may be infringement on the other person’s intellectual property.
SOCIAL MEDIA INFLUENCERS
Many social media posts look over potential compliance issues. Examples include social media influencers making proper disclosures when they make posts of sponsored products. Without making such disclosure, the Federal Trade Commission may consider it unfair and deceptive business tatics.
As you are discussing with influencers, it is also important to have a contract with them. Some issues that come up with influencers are what happens if the influencer does not make a proper post, the post is not up for long enough, you do not want the infuencer to represent your product anymore, and if the influencer does not comply with the proper disclosures. A contract will make sure these terms are memorialized and can be enforced if there is a dispute.