Customers often post images of products they have purchased on social media. The question is whether businesses can use or repost those images on their own social media. The answer to this question involves copyright laws. Copyright Ownership The authors of a social media post has exclusive rights under the Copyright Act, including the right … Read more
DMCA takedown notice background Generally, a service provider would have liability for copyright infringement. The law provides for limiting the liability of online service providers (OSP) for infringing material on websites hosted on their systems, including website users posts on the website. Limitation eligibility To be eligible for the limitation, an OSP must not have … Read more
Copyright protects original expression of ideas in various forms and media. Copyright protection lasts for a limited time and has certain statutory exceptions. Protected material Copyright protects work of authorship. Examples include: Literary works Musical works Dramatic works Pantomines and Choreographic works Pictorial, Graphic, and Sculptural works Motion pictures and audiovisual works Sound recordings Requirements … Read more
An owner of intellectual property rights can enforce their right without registration. Additional rights may be given if there is notice to the public. Below, I outline how rights are stronger notice has been given to the public about a certain intellectual property right. What is public notice? Public notice is telling the public about … Read more
There are four main types of intellectual property that may apply to your products: Patent Trademark Copyright Trade Secret This will be very important to think about as your create and design your product. If done early in your product life-cycle, it will greatly improve the value of your business. PATENTS A patent is a … Read more
A creative is an original ideas that is created. Media will have many creatives. SUMMARY For an e-commerce business, there will be many creatives for each of your products. For each creative, intellectual property ownership and infringement will be a large issue. TYPES OF CREATIVES Creating your creatives for e-commerce deals with videos, images, sound, … Read more