A business should pay attention to who is posting about their brands, especially if there is some connection between the brand and the poster. The FTC may make claims against a business for someone else’s social media post just because they did not put certain hashtags or information in the description of a post. Federal … Read more
In the Consolidated Appropriations Act, incorporating the CASE Act, a new Copyright Claims Board (CCB) was established within the Copyright Office. The creation of the CCB follows a recommendation by the Copyright Office that provides a streamlined and cost-efficient means for copyright owners to enforce their rights. The Copyright Office is given one year (possible … Read more
The Federal Trade Commission takes consumer protection seriously. Recently, the FTC filed a complaint against Teami, LLC and its owners alleging the business made claims about their product without reliable scientific evidence. In addition, the marketing was a deceptive failure to disclose material connections. The complaint may seem to include many trivial facts but, government … Read more
Customers often post images of products they have purchased on social media. The question is whether businesses can use or repost those images on their own social media. The answer to this question involves copyright laws. Copyright Ownership The authors of a social media post has exclusive rights under the Copyright Act, including the right … Read more
Copyright protects original expression of ideas in various forms and media. Copyright protection lasts for a limited time and has certain statutory exceptions. Protected material Copyright protects work of authorship. Examples include: Literary works Musical works Dramatic works Pantomines and Choreographic works Pictorial, Graphic, and Sculptural works Motion pictures and audiovisual works Sound recordings Requirements … Read more
This article complies a list of some legal issues that may arise when working with social media influencers. Agreements with the influencer When engaging with social media influencers, a contract should be formed to govern the duties of each party. Without a contract, disputes may arise if an influencer does not act in accordance to … Read more
A website agreement or terms is more likely to be enforceable if there is 1) actual or constructive notice of the terms and 2) affirmative or implied consent to the terms. Having website agreements are not enough Have you notice most websites and mobile applications require a user to agree to terms before continuing to … Read more
What is the difference? A terms of use governs the use of the website. The terms of use allow the users to do certain things on the website, but also a list of prohibited behaviors. A terms of sale governs the sale of a product through the website. The terms of sale is an agreement … Read more
What is a terms of use? Terms of use for is an agreement between the owner and the user governing the behavior of the users. The terms of use allow the users to do certain things on the website, but also a list of prohibited behaviors. If the user does not follow the terms of … Read more
What is a privacy policy? A privacy policy is a policy to the public explaining the way the company collects and uses the personal information. In addition, the policy includes directions for the user to request personal information to be changed, corrected, or removed. Under certain regulations, there may be addition sections to the privacy … Read more