You have seen many advertisements on Tiktok, but there are companies starting to get in legal trouble because of it. Key Takeaways: Check the License before using any creatives, including videos and music. Get the proper license or permission, if necessary. Be careful of vicarious infringement caused by influencer’s infringement of another’s rights. Bang Energy … Read more
A business should pay attention to who is posting about their brands, especially if there is some connection between the brand and the poster. The FTC may make claims against a business for someone else’s social media post just because they did not put certain hashtags or information in the description of a post. Federal … Read more
In the Consolidated Appropriations Act, incorporating the CASE Act, a new Copyright Claims Board (CCB) was established within the Copyright Office. The creation of the CCB follows a recommendation by the Copyright Office that provides a streamlined and cost-efficient means for copyright owners to enforce their rights. The Copyright Office is given one year (possible … Read more
Customers often post images of products they have purchased on social media. The question is whether businesses can use or repost those images on their own social media. The answer to this question involves copyright laws. Copyright Ownership The authors of a social media post has exclusive rights under the Copyright Act, including the right … Read more
It is important to know if a creator or business will need a license for their media. Licenses are important in media to make sure there is permission to use certain media. Especially, if there is a need to use another person’s media, licenses will grant permission to use the media. SUMMARY Licenses are permission … Read more
More companies are starting to use social media influencers as part of their marketing. As this area grows there are a few considerations regarding disclosures. The main SOCIAL MEDIA page has some introduction details on this issue but this post will go more indepth. FEDERAL TRADE COMMISSION The FTC has sent out warning letters to … Read more
As social media is growing in the internet age. Social media regulations easily get over looked for that reason. This article will set out some social media considerations in marketing. The social media considerations are a general introduction to the topic. SUMMARY When using social media, it is important to know about intellectual property rights. … Read more