Trademark

Trade Dress Protection

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details of glass bottle of refreshing cola

“Trade dress” is protection on the overall appearance or image of something in commerce. In short, how the item is “dressed” for sale. What is covered? Originally trade dress applied to labels and packaging, however, trade dress has expanded to include design and configurations of products. Examples: Product packaging, labels and containers: Shape and design … Read more

Brand Protection

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light smartphone macbook mockup

Brand protection is important for any business. Without the proper brand protection processes in place, a business’ brand may become weakened or lost The Brand A brand is a symbol, mark, logo, name, word, or group of words that distinguishes a business or its product from others. A brand identity is developed once a consumer … Read more